Slovakia has a new slogan and logo as part of its “brand”.
Good idea, Slovakia! is the slogan to present the country abroad. The new slogan and logo-type of the “brand Slovakia” are the result of a several years’ search for a new identification brand, Foreign Minister Miroslav Lajčák said at its official presentation
to media on April 28. “The result of this process based on expertise, communication with experts and the wider public tried to find what people can conceive when hearing “the brand of Slovakia”, what it should include, according to them,” Lajčák said, as quoted by the TASR newswire. “Only the brand of a country which its inhabitants can identify with has a chance to succeed.” The new logo and slogan have a huge potential to positively present Slovakia abroad. “The slogan itself is simple, sounds nice, is clear, brief and kind at the same time,” minister said...
